FOR AUSTRALIAN FOUNDER-LED BUSINESSES DOING $3M-$20M

Reclaim Your Ghost Profit


Ghost Profit (n): The six-figure margin already in your business. Just not reaching the bank.

Fortune 500s have armies of analysts protecting every cent of margin.You have... Xero.We close that gap - in weeks, not years.

Recent client result: $1.4M in annualised profit uncovered in 4 weeks. Multi-location QSR, Sydney.


WHO THIS IS FOR

Built for businesses where
complexity has outgrown visibility.

  Revenue's growing. Margins aren't.
  You have reports. You don't have answers.
  Cash stays flat no matter what you fix.
  You're making decisions on feel, not evidence.


TWO WAYS TO WORK TOGETHER

Start with clarity.
Go deeper only if it’s worth it.

BEST PLACE TO START

Profit Leak Diagnostic

1-2 weeks · Fixed-fee diagnostic

For founder-led businesses that know something is off, but want clarity before committing to a larger reset.   Margin leak map
  Commercial breakdown by the layers that matter
  Top issues ranked by likely financial impact
  First-priority actions and recommendation on next step


Outcome: You leave knowing what is leaking profit, what is carrying the business, and where we would look first.

DEEPER ENGAGEMENT

Chaos-to-Clarity Sprint

4 weeks · Full commercial reset

For businesses ready to go deeper and rebuild visibility, control, and decision-making across revenue, cost, and cash.   Deeper modelling and operating profit visibility
  Cost structure, labour, and margin redesign
  Cashflow and working capital visibility
  Growth, reinvestment, and decision roadmap


Outcome: You leave with a fuller commercial picture and a roadmap to act on it with confidence.


RECENT OUTCOME

$1.4M in annualised profit uncovered
in 4 weeks.

Multi-location QSR. Sydney. $5M+ revenue.

 THE SITUATION

  Revenue was rising. New stores were opening. But the bank balance stayed flat.   No SKU-level or store-level economics. Every decision made on gut feel.


 WHAT WE FOUND

Three structural problems:   Pricing gaps on inelastic SKUs
  Labour inefficiency compounding as the business scaled
  Weak portfolio mix
The numbers existed. The commercial picture did not.


 WHAT CHANGED

  Pricing and mix were corrected.
  Staffing was aligned to real transaction patterns.
  Visibility was rebuilt around what the business was actually doing — not what summary reports said it was doing.

 THE OUTCOME

$1.4M

Annualised profit recovered across 8-15% price correction on inelastic SKUs + structural cost optimisation

60%

Reduction in weekly labour waste via workflow redesign and better demand visibility

~30%

Operating margin pathway — without new stores or marketing spend


WHY BREAK PAST

Institutional rigour.
Built for founder reality.

Michael Jin spent 6+ years managing $1B+ P&Ls in FMCG — pricing architecture, portfolio mix, margin performance at scale. Break Past brings that commercial rigour into founder-led businesses. Not as a retainer that runs in the background. As a hands-on intervention that delivers a picture and a plan in weeks.

Institutional-Grade Commercial Rigour

What large organisations do over quarters, we compress into 2~4 decisive weeks.

Built for Messy Founder Reality

We sit inside your business, make sense of imperfect data, design, and implement alongside you.

Profit Creation,
Not Rear-View Reporting

We focus on how more profit and cash can be generated - so growth decisions are deliberate, not reactive.


WHAT HAPPENS IN THE DIAGNOSTIC

A short engagement to tell you what is actually going wrong.

The goal is simple: tell you where profit is leaking, what is actually funding the business, and where we would investigate first.

01    Commercial Breakdown

We review the business by the layers that matter: product, service, venue, customer, channel, labour, pricing, and cash conversion.


02    Leak Identification

We isolate where margin is being lost through structure, not noise — pricing gaps, weak mix, inefficient labour, channel dilution, or hidden cost-to-serve.


02    Priority Map

You leave with a clearer view of what is carrying the business, what is dragging it down, and what to fix first.



Default diagnostic scope shown above. Where needed, the work can be weighted more heavily toward the area creating the most commercial drag.

IF YOU GO DEEPER

The 4-week sprint turns diagnosis into a commercial roadmap.

The diagnostic tells you where the problem is. The sprint builds the deeper visibility and action path needed to fix it properly.

WEEK 1    Revenue architecture

Map SKU, services, customer, and channel economics to expose true margin drivers.

WEEK 2    Cost & Operating Leverage

Eliminate structural cost leaks while preserving capacity and growth momentum.

WEEK 3    Cashflow Confidence

Install cashflow visibility so decisions are made before pressure hits.

WEEK 4    Growth & Exit Readiness

Translate clarity into a capital allocation roadmap - aligned to growth, cash, and valuation.


The sprint structure above is the default scope. Where needed, we can go deeper on the area with the highest commercial upside.If the business needs support beyond the initial engagement, optional implementation retainers are available for ongoing decision support, deeper buildout, and commercial follow-through.


START HERE

Start with the
Profit Leak Diagnostic.

If you’re doing $3M–$20M in revenue and profit still feels less clear than it should, this is usually the best first step.

  Short diagnostic conversation first. No hard sell.   Best suited to businesses with multiple venues, products, services, or channels.   Not a course. Not a PDF. Not coaching. A hands-on commercial intervention.

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