Break Past Join the beta waitlist
Revenue optimisation for hospitality

Find what could make your venue more money - then prove it.

Break Past turns your POS data into revenue plays, puts the right one in front of your team at the moment of sale, and shows you what actually made more profit.

See it in action Join the beta waitlist

Your POS tells you what happened.
Break Past tells you what to try next.

Counter terminal · register 2 2:18 pm
Guided uptrade · Barangaroo 3 plays live today
Current order Similar favourite Lunch order · no drink Morning peak · coffee only
2 × Chocolate donut$5.00 ea
1 × Chicken schnitzel roll$14.50
No drink-
1 × Flat white$5.50
Order total $10.00 $14.50 $5.50
Say this now “Anything else?”
“If you like the choc one, our Ferrero is a favourite too - want to swap one in for just $2 more?” “Want our house iced tea with that?” “Our almond croissants just came out of the oven - want one with your coffee?”
Swap 1 to Ferrero · +$2 Add iced tea · $4.50 Add almond croissant · $7.50 Not this time
If accepted · order total $12.00 $19.00 $13.00
Two weeks later Extra gross profit vs. control days
Play 1 - Ferrero trade-up14 days +$240 Keep
Play 2 - Lunch pairing14 days +$560 Keep
Play 3 - Morning food attachNo clear uplift +$70 Stop
Illustrative terminal and sample data. Real-time delivery to the counter is part of the Break Past product vision and will depend on compatible POS and frontline systems.
The revenue already in front of you

You've already done the hard part. The customer is standing in front of you, ready to buy.

You've already won the customer. Break Past helps you make more of the selling moment you already have.

Marketing They walk in At the counter Break Past moment
01

You can't be at every counter.

Your instinct can't be behind every register, every shift, every day.

You
Mon amAna on register Mon pmJai on register Sat amNew starter Sun pmCasual shift
One of you. Every selling moment, someone else.
02

Your team is busy serving.

When the queue is moving, serving comes first. The next best sale doesn't.

You shouldn't need every staff member to think like the owner.

They just need the right suggestion when it matters.

03

Signals hiding in plain sight.

Some of the best ideas in your sales data are ones you'd never think to look for.

Emerging pairing
Strawberry matcha + mochi cookie 2.4×
more likely to appear together than other drink + snack pairings Customers may have found a pairing before you did.
If you run one venue

Different plays. Same venue. Same time.

Break Past can run several plays at once. Each one surfaces only when the right selling moment appears.

3 plays live Play Control
Ferrero trade-upChocolate donut orders
Live all day
Morning food attachCoffee-only orders
Morning service
Lunch pairingLunch orders with no drink
Lunch service
OpenMiddayClose

Some eligible moments get the play. Others don't. Break Past compares what changed.

Different plays. Different moments. One question: what actually made more profit?

The selling moment
2 × Chocolate donuts$5.00 ea
Order total$10.00
“If you like the chocolate one, our Ferrero is a favourite too - want to swap one in for just $2 more?”
Swap 1 to Ferrero · +$2 If accepted · $12.00
After 14 daysFerrero trade-up
8%Control 24%Play 16 pts
+$240extra gross profit vs. control Keep
Illustrative example using sample data.
Inside Break Past

Understand. Choose. Prove.

Understand

See where the money comes from.

41 products · revenue share
78%14 products
22%27 products
Choose

Know what deserves your attention.

46signals
9opportunities
3plays to test
Prove

Keep what works. Stop what doesn't.

Ferrero trade-up14 days +$240 Keep
Lunch pairing14 days +$560 Keep
Morning food attachNo clear uplift +$70 Stop
Illustrative examples using sample data.
If you run more than one venue

Find what works in one.
Roll it out where it fits.

Every venue shouldn't have to relearn the same lesson.

Step one
One venue finds somethingA play is tested and proven in a single venue, against its own normal trading.
Step two
See where else it fitsWhich other venues show the same gap, at the same time of day.
Step three
Roll it outThe proven play goes to the venues it suits - and keeps being measured there.
Prompt Yes / no / control Evidence Learning Better next play
Every prompt creates feedback. Every test creates evidence. Every winner makes the next play smarter.

How much are you leaving on the counter?

Your customers are already buying. Let's find out what else could be worth trying.

We're building Break Past with a small number of hospitality operators before opening the beta more broadly.

Start with the POS data you already have. No customer-identifiable data needed.
Number of venues
Under a minute. No commitment.