More revenue. Same bank balance. Something's wrong.
Break Past helps $3M-20M founder-led businesses identify what is funding growth, what is draining margin, and what to fix first – before the next expensive decision gets made on gut feel.
Recent client result: $1.4M in annualised profit uncovered in 4 weeks. Multi-location QSR, Sydney.
WHO THIS IS FOR
Built for businesses where
complexity has outgrown visibility.
• Revenue's growing. Margins aren't.
• You have reports. You don't have answers.
• Cash stays flat no matter what you fix.
• You're making decisions on feel, not evidence.
RECENT OUTCOME
$1.4M in annualised profit uncovered
in 4 weeks.
Multi-location QSR. Sydney. $5M+ revenue.
— THE SITUATION
• Revenue was rising. New stores were opening. But the bank balance stayed flat.• No SKU-level or store-level economics. Every decision made on gut feel.
— WHAT WE FOUND
Three structural problems:• Pricing gaps on inelastic SKUs
• Labour inefficiency compounding as the business scaled
• Weak portfolio mixThe numbers existed. The commercial picture did not.
— WHAT CHANGED
• Pricing and mix were corrected.
• Labour restructured to match transaction patterns
• Production schedule redesigned, tail SKU rationalised
— THE OUTCOME
$1.4M
Annualised profit recovered across 8-15% price correction on inelastic SKUs + structural cost optimisation
60%
Reduction in weekly labour waste via workflow redesign and better demand visibility
~30%
Operating margin pathway – without new stores or marketing spend
TWO WAYS TO WORK TOGETHER
Start with clarity.
Go deeper only if it’s worth it.
BEST PLACE TO START
Profit Leak Diagnostic
2 weeks · Fixed-fee diagnostic
What you walk away with:• A rebuilt P&L by product, location, and channel
• Clear visibility on contribution margin for each of the above
• Breakeven thresholds (e.g. per store, per channel, per SKU)
• A simple model you can use to test decisions going forward
• A short list of specific actions (pricing, cost, mix) with impact
Outcome: You leave knowing what is leaking profit, what is carrying the business, and where we would look first.
DEEPER ENGAGEMENT
Chaos-to-Clarity Sprint
4 weeks · Full commercial reset
What you walk away with:• A rebuilt commercial view across revenue, cost, and cash
• Clear visibility on what is funding / diluting growth
• Actions across pricing, labour, mix, and operating structure
• A cashflow view tied to real operating decisions
• A roadmap for what to fix / scale, and where to allocate capital
Outcome: You leave with a fuller commercial picture, a sharper operating model, and a roadmap to act on it with confidence.
WHY BREAK PAST
Institutional rigour.
Built for founder reality.
Michael Jin spent 6+ years managing $1B+ P&Ls in FMCG – pricing architecture, portfolio mix, margin performance at scale. Break Past brings that commercial rigour into founder-led businesses, as a hands-on intervention that delivers a picture and a plan in weeks.
Institutional-Grade Commercial Rigour
What large organisations do over quarters, we compress into 2-4 decisive weeks.
Built for Messy Founder Reality
We sit inside your business, make sense of imperfect data, design, and implement alongside you.
Profit Creation,
Not Rear-View Reporting
We focus on how more profit and cash can be generated - so growth decisions are deliberate, not reactive.
START HERE
Start with the
Profit Leak Diagnostic.
If you’re doing $3M-$20M in revenue and profit still feels less clear than it should, this is usually the best first step.
✓ We'll tell you in the first conversation whether we're likely to find something material.✓ Best suited to businesses with multiple venues, products, services, or channels.✓ Not a course. Not a PDF. Not coaching. A hands-on commercial intervention.
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