
FOR AUSTRALIAN FOUNDER-LED BUSINESSES DOING $3M-$20M
Ghost Profit (n): The six-figure margin already in your business. Just not reaching the bank.
Fortune 500s have armies of analysts protecting every cent of margin.You have... Xero.We close that gap - in weeks, not years.
Recent client result: $1.4M in annualised profit uncovered in 4 weeks. Multi-location QSR, Sydney.
WHO THIS IS FOR
• Revenue's growing. Margins aren't.
• You have reports. You don't have answers.
• Cash stays flat no matter what you fix.
• You're making decisions on feel, not evidence.
TWO WAYS TO WORK TOGETHER
BEST PLACE TO START
1-2 weeks · Fixed-fee diagnostic
For founder-led businesses that know something is off, but want clarity before committing to a larger reset.• Margin leak map
• Commercial breakdown by the layers that matter
• Top issues ranked by likely financial impact
• First-priority actions and recommendation on next step
Outcome: You leave knowing what is leaking profit, what is carrying the business, and where we would look first.
DEEPER ENGAGEMENT
4 weeks · Full commercial reset
For businesses ready to go deeper and rebuild visibility, control, and decision-making across revenue, cost, and cash.• Deeper modelling and operating profit visibility
• Cost structure, labour, and margin redesign
• Cashflow and working capital visibility
• Growth, reinvestment, and decision roadmap
Outcome: You leave with a fuller commercial picture and a roadmap to act on it with confidence.
RECENT OUTCOME
Multi-location QSR. Sydney. $5M+ revenue.
— THE SITUATION
• Revenue was rising. New stores were opening. But the bank balance stayed flat.• No SKU-level or store-level economics. Every decision made on gut feel.
— WHAT WE FOUND
Three structural problems:• Pricing gaps on inelastic SKUs
• Labour inefficiency compounding as the business scaled
• Weak portfolio mixThe numbers existed. The commercial picture did not.
— WHAT CHANGED
• Pricing and mix were corrected.
• Staffing was aligned to real transaction patterns.
• Visibility was rebuilt around what the business was actually doing — not what summary reports said it was doing.
— THE OUTCOME
$1.4M
Annualised profit recovered across 8-15% price correction on inelastic SKUs + structural cost optimisation
60%
Reduction in weekly labour waste via workflow redesign and better demand visibility
~30%
Operating margin pathway — without new stores or marketing spend
WHY BREAK PAST
Michael Jin spent 6+ years managing $1B+ P&Ls in FMCG — pricing architecture, portfolio mix, margin performance at scale. Break Past brings that commercial rigour into founder-led businesses. Not as a retainer that runs in the background. As a hands-on intervention that delivers a picture and a plan in weeks.
What large organisations do over quarters, we compress into 2~4 decisive weeks.
We sit inside your business, make sense of imperfect data, design, and implement alongside you.
We focus on how more profit and cash can be generated - so growth decisions are deliberate, not reactive.
WHAT HAPPENS IN THE DIAGNOSTIC
The goal is simple: tell you where profit is leaking, what is actually funding the business, and where we would investigate first.
01 Commercial Breakdown
We review the business by the layers that matter: product, service, venue, customer, channel, labour, pricing, and cash conversion.
02 Leak Identification
We isolate where margin is being lost through structure, not noise — pricing gaps, weak mix, inefficient labour, channel dilution, or hidden cost-to-serve.
02 Priority Map
You leave with a clearer view of what is carrying the business, what is dragging it down, and what to fix first.
Default diagnostic scope shown above. Where needed, the work can be weighted more heavily toward the area creating the most commercial drag.
IF YOU GO DEEPER
The diagnostic tells you where the problem is. The sprint builds the deeper visibility and action path needed to fix it properly.
WEEK 1 Revenue architecture
Map SKU, services, customer, and channel economics to expose true margin drivers.
WEEK 2 Cost & Operating Leverage
Eliminate structural cost leaks while preserving capacity and growth momentum.
WEEK 3 Cashflow Confidence
Install cashflow visibility so decisions are made before pressure hits.
WEEK 4 Growth & Exit Readiness
Translate clarity into a capital allocation roadmap - aligned to growth, cash, and valuation.
The sprint structure above is the default scope. Where needed, we can go deeper on the area with the highest commercial upside.If the business needs support beyond the initial engagement, optional implementation retainers are available for ongoing decision support, deeper buildout, and commercial follow-through.
START HERE
If you’re doing $3M–$20M in revenue and profit still feels less clear than it should, this is usually the best first step.
✓ Short diagnostic conversation first. No hard sell.✓ Best suited to businesses with multiple venues, products, services, or channels.✓ Not a course. Not a PDF. Not coaching. A hands-on commercial intervention.

© 2026 Break Past Pty Ltd. All rights reserved.