Reclaim Your Ghost Profit
Fortune 500s have armies of analysts protecting every cent of margin.You have... Xero.We think that's an unfair fight.So we bring institutional-grade commercial discipline into $3M-$20M businesses.In 4 weeks, we map where your margin actually lives - and recover the six-figure profits you've already earned but never banked.
Multi-location QSR · $5M+ Revenue
Built for Growing Businesses Doing $3M-$20M:
The 4-Week Chaos-to-Clarity Sprint
MOST CLIENTS COME TO US WHEN
• Revenue is growing — but profit refuses to follow
• There are 10+ SKUs or services — but no visibility on true margin drivers
• Expansion looks attractive — but unclear whether scale increases profit or just complexity
• Offshore teams are in place — yet cost-to-serve is quietly eroding contribution margin
BUILT FOR BUSINESS WITH STRUCTURAL COMPLEXITY
• Multi-Location QSR & Hospitality
• FMCG / CPG
• High-Volume Retail / E-Commerce
• Wholesale & Distribution
• Professional Services
At this revenue level, guesswork becomes expensive.
Recent Intervention Outcome
$1.4M Profit Recovered in 4 Weeks*
- Industry -Multi-location QSR / F&B ($5M+ Rev)
- The Situation -Revenue was rising. New stores were opening.
But the bank balance stayed flat.The owner was trapped in the Growth Paradox.
- The Diagnosis -Three structural problems surfaced:1. Ghost Profit:
Margins leaking through pricing gaps, labour inefficiency, and weak portfolio design.2. Visibility Blackout:
No SKU-level or store-level economics. Decisions and demand forecasts made on gut feel.3. Operational Drag:
Legacy workflows compounding labour waste as the business scaled.
- The Intervention (4 Weeks) -We rebuilt the commercial engine using POS-level data and zero-based budgeting.1. Price-Volume-Mix Engineering:
Corrected underpriced inelastic SKUs without triggering volume loss.2. Strategic Portfolio Restructure:
Redesigned the menu to shift sales mix toward higher-margin products.3. Workflow Re-engineering:
Aligned staffing with real-time transaction heatmaps.
- The Outcome -1. $1.4M in profit recovered*
(8-15% price correction on inelastic SKUs + structural cost optimisation)2. 60% reduction in labour waste3. Clear path to ~30% operating margins
(without additional stores or marketing spend)
* Annualised figure based on identified margin leaks and structural cost reductions implemented during the 4-week sprint.
Curious where profit might be hiding in your business?Try our 30-second Profit Diagnostic below.
Free. Instant Results. No email required.
Why Ambitious Founders
Choose Break Past
Prior to founding Break Past, Michael Jin worked in Commercial Finance roles responsible for pricing, portfolio strategy, and margin performance across global consumer markets.Experience includes:• Pricing architecture
• Portfolio mix optimisation
• Cost & margin management
• Multi-market P&L performanceInside large organisations, entire teams exist to pressure-test pricing, portfolio mix, and operating costs to protect margin.Those frameworks aren’t magic - they’re simply never built for growing businesses doing $3M+.That’s the gap Break Past closes.
Institutional-Grade Commercial Rigour
We bring investor-grade commercial discipline - typically reserved for $1B+ portfolios - into founder-led businesses, without the bureaucracy.What large organisations do over quarters, we compress into 4 decisive weeks.
Built for Founder Reality
Built for messy, fast-moving SMBs - imperfect data, real constraints, and decisions that can’t wait.We don’t hand you a template and wish you luck.We diagnose, design, and implement alongside you.
Profit Creation. Not Tax Optimisation
Accountants focus on compliance and minimising tax after the events.We focus on how more profit and cash can be generated - so growth decisions are deliberate, not reactive.
WHAT TO EXPECT
In 4 weeks, we rebuild your financial decision engine and put you back in the CEO seat.Most founders at this stage have never reviewed their business end-to-end with a dollar figure attached to every lever.We create that view.Across product, pricing, labour, marketing, cash collection, and reinvestment - so decisions are deliberate, not reactive.This is hands-on, done-for-you commercial surgery.We isolate the bottlenecks and attach a dollar figure to each growth lever.
WHAT'S REQUIRED FROM YOU
• Access to your data (e.g. POS, expenses, payroll - or we build from first-principles in Week 1)• One principal decision-maker• 90 mins/week for review and decisions
That's it.
We do the work. You make the calls.
Each week builds on the previous - turning diagnostic insight into structural control.
Week 1
Revenue Architecture
Map SKU, services, customer, and channel economics to expose true margin drivers.
Week 2
Cost & Operating Leverage
Eliminate structural cost leaks while preserving capacity and growth momentum.
Week 3
Cashflow Confidence
Install cashflow visibility so decisions are made before pressure hits.
Week 4
Growth & Exit Readiness
Translate clarity into a capital allocation roadmap - aligned to growth, cash, and valuation.
Ready to Reclaim Your Ghost Profit?
If you’re doing $3M-$20M in revenue, there’s a high chance six-figure profit already exists in your business - just not reaching the bank.The 4-Week Chaos-to-Clarity Sprint is a decisive reset.We identify the margin leaks, quantify them, rebuild the commercial architecture, and return control of growth, cash, and margins.Not a course. Not a PDF. Not coaching.
A hands-on commercial intervention.If the situation described above feels familiar, leave your details below.We'll have a short diagnostic conversation to see whether the sprint could uncover similar margin opportunities in your business.To keep the work focused, we only take on a small number of businesses at a time.
We'll respond within 24 hours.
