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More revenue. Same bank balance. Something's wrong.

Break Past helps founder-led businesses find where profit is leaking – and what to fix first. Before the next expensive decision gets made on gut feel.

Recent client result: $1.4M in annualised profit uncovered in 4 weeks. Multi-location QSR, Sydney.

WHO THIS IS FOR

Built for businesses where
complexity has outgrown visibility.

•   Revenue's growing. Margins aren't.
•   You have reports. You don't have answers.
•   Cash stays flat no matter what you fix.
•   You're making decisions on feel, not evidence.

RECENT OUTCOME

$1.4M in annualised profit uncovered
in 4 weeks.

Multi-location QSR. Sydney. $5M+ revenue.

—  THE SITUATION

•   Revenue was rising. New stores were opening. But the bank balance stayed flat.
•   No SKU-level or store-level economics. Every decision made on gut feel.

—  WHAT WE FOUND

Three structural problems:•   Portfolio pricing gaps – inelastic high-volume items were underpriced, leaving margin on the table
•   Labour inefficiency compounding as the business scaled – staffing wasn’t aligned to actual demand patterns
•   Weak portfolio mix – too many low-demand low-margin SKUsThe numbers existed. The commercial picture didn't.

—  WHAT CHANGED

•   Pricing corrected on inelastic SKUs, lifting margin without impacting volume
•   Labour restructured to match transaction patterns
•   Production schedule redesigned, tail SKU rationalised

—  THE OUTCOME

$1.4M

Annualised profit recovered. Pricing correction + structural cost reset.

60%

Reduction in weekly labour waste. Workflow redesigned to match real demand.

~30%

Operating margin pathway. No new stores. No new marketing.

TWO WAYS TO WORK TOGETHER

Start with clarity.
Go deeper only if it’s worth it.

BEST PLACE TO START

Profit Leak Diagnostic

2 weeks · Fixed-fee diagnostic

What you walk away with:•   Revenue & cost-to-serve by product, location, channel
•   Contribution margin visibility across the business
•   Breakeven thresholds (store, channel, SKU)
•   A clear way to evaluate pricing, cost, and growth decisions
•   Clear actions across pricing, cost, and mix (with impact)

Delivered as a clear, board-level breakdown you can act on immediately – without needing to maintain complex models.

DEEPER ENGAGEMENT

Chaos-to-Clarity Sprint

4 weeks · Full commercial reset

What you walk away with:•   Revenue & portfolio optimisation (pricing & mix)
•   Cost structure reset (labour, overhead, and cost discipline)
•   Profit sensitivity across demand, pricing, and cost scenarios
•   Cashflow & working capital tied to real operating decisions
•   A clear roadmap for what to fix, scale, cut

You’ll know exactly what’s driving profit, what's being left on the table – and what to do next, without second-guessing.

WHY BREAK PAST

Institutional rigour.
Built for founder reality.

Michael Jin spent 6+ years in large-scale FMCG commercial roles – owning P&Ls, pricing strategy, and portfolio performance across 11 markets.Break Past takes that same rigour into founder-led businesses: hands-on diagnosis that delivers commercial clarity and a clear action path – in weeks, not quarters.

Institutional-Grade Commercial Rigour

What large organisations spread over quarters, we compress into 2-4 decisive weeks.

Built for Messy
Founder Reality

We work inside messy founder reality – making sense of imperfect data and turning it into clearer decisions.

Profit Creation,
Not Rear-View Reporting

We focus on how more profit and cash are actually created - so growth decisions are deliberate, not reactive.

START HERE

Start with the
Profit Leak Diagnostic.

If you’re doing $3M-$20M in revenue and profit still feels less clear than it should, this is usually the best first step.

✓   We'll tell you in the first conversation whether we're likely to find something material.✓   No hard sell. If we're not the right fit, we'll let you know.✓   Not a course. Not a PDF. Not coaching. A hands-on commercial intervention.

© 2026 Break Past Pty Ltd. All rights reserved.

PRIVACY POLICY

Last updated: 10 Apr 2026

Who we are

Break Past Pty Ltd (ABN 45 689 859 283) operates breakpast.com. We provide commercial strategy and profit clarity consulting services to founder-led businesses.

What information we collect

We collect information you provide directly when you submit an enquiry form, including your name, email address, phone number, company name, and any details you share about your business.We may also collect information automatically when you interact with our website or advertisements, including IP address, device information, pages visited, time on site, and referral source. This is collected via cookies, analytics tools (such as Google Analytics), and advertising platforms.

How we use your information

We use your information to:•   Respond to enquiries and assess whether we can assist your business
•   Communicate with you about our services
•   Improve our website and marketing effectivenessWe do not sell or rent your personal information.

Third-party services & overseas disclosure

We may use third-party service providers (such as email platforms, analytics providers, and advertising platforms) to operate our business. These providers may store or process data outside Australia, including in the United States and other jurisdictions.

Third-party services & overseas disclosure

We may use advertising tools (such as Meta Pixel) to measure the effectiveness of our campaigns and to show relevant ads. These tools may use cookies and similar technologies to collect or receive information from our website. You can manage your ad preferences through your platform settings.

Data storage and security

Your information is stored securely and accessed only by Break Past personnel. We retain enquiry data for up to 24 months or until you request deletion.

Your rights

Under the Australian Privacy Act 1988, you have the right to access the personal information we hold about you, request corrections, and request deletion. To do so, contact us at [email protected].

Complaints

If you have a concern about how your data is handled, please contact us first at [email protected]. We will respond within a reasonable timeframe. If you are not satisfied, you may contact the Office of the Australian Information Commissioner (OAIC).

Cookies

We use cookies and similar technologies to improve your experience and measure marketing performance. You can control cookies through your browser settings.

Contact

For any privacy-related questions: [email protected]

© 2026 Break Past Pty Ltd. All rights reserved.