Reclaim Your Ghost Profit
Find the six figures your business already earned
- but never reached the bank
Fortune 500s have armies of analysts to protect every cent of margin.
You have... Xero.
We close that gap by installing investor-grade commercial architecture into $3M-$20M businesses.
We partner with 2 businesses per month
Built for $3M-$20M Businesses:
The 4-Week Chaos-to-Clarity Sprint
MOST CLIENTS COME TO US WHEN
• Revenue is growing — but profit refuses to follow
• There are 10+ SKUs or services — but no visibility on true margin drivers
• Expansion looks attractive — but unclear whether scale increases profit or just complexity
• Offshore teams are in place — yet cost-to-serve is quietly eroding contribution margin
BUILT FOR BUSINESS WITH STRUCTURAL COMPLEXITY
• Multi-Location QSR & Hospitality
• FMCG / CPG
• High-Volume Retail / E-Commerce
• Wholesale & Distribution
• Professional Services
At this revenue level, guesswork becomes expensive.
Recent Intervention Outcome
$1.4M Profit Recovered in 4 Weeks*
Industry
Multi-location QSR / F&B ($5M+ Rev)
The Problem
Revenue was climbing. Store count was increasing. But the bank balance was almost nil.
The owner was trapped in the "Growth Paradox":
- Ghost Profit: Margin was leaking through pricing errors, labour inefficiency and poor portfolio design while high-fee accountants failed to provide any commercial insight.- Visibility Blackout: No SKU-level profitability. No store-level economics. Decisions were made on "gut feel" because the data wasn’t structured for commercial reality.- Operational Drag: The business had outgrown its systems. Legacy workflows were quietly compounding labour waste every day.
The 4-Week Intervention
We bypassed the messy accounting completely and rebuilt the commercial engine using POS-level data, portfolio economics and zero-based budgeting.
- Price-Volume-Mix Engineering: Pinpointed underpriced inelastic SKUs and corrected pricing architecture without triggering volume loss.- Strategic Portfolio Restructure: Forced a higher-margin sales mix through menu redesign and cross-sell optimisation.- Workflow Re-engineering: Eliminated "paid waiting time" by aligning staff capacity with real-time POS transaction heatmaps.
The Outcome
- $1.4M in profit recovered* (via 8-15% price corrections on inelastic SKUs + structural costoptimisation)- 60% reduction in labour waste- Clear path to ~30% operating margins without additional stores or marketing spend
* Annualised figure based on identified margin leaks and structural cost reductions implemented during the 4-week sprint.
WHAT TO EXPECT
In 4 weeks, we rebuild your financial decision engine - and put you back in the CEO seat.Most founders at this stage have never reviewed the business end-to-end with a dollar figure attached to every lever.We create that view.Across product, pricing, labour, marketing, cash collection, and reinvestment - so decisions are deliberate, not reactive.This is hands-on, done-for-you commercial surgery.We isolate bottlenecks and attach a dollar figure to each growth lever.
WHAT'S REQUIRED FROM YOU
• Access to your data (e.g. POS, expenses, payroll - or we build from first-principles in Week 1)• One principal decision-maker• ~90 minutes per week for review and decisions
That's it.
We do the work. You make the calls.
Each week builds on the previous - turning diagnostic insight into structural control.
Week 1
Revenue Architecture
Map SKU, services, customer, and channel economics to expose true margin drivers.
Week 2
Cost & Operating Leverage
Eliminate structural cost leaks while preserving capacity and growth momentum.
Week 3
Cashflow Confidence
Install cashflow visibility so decisions are made before pressure hits.
Week 4
Growth & Exit Readiness
Translate clarity into a capital allocation roadmap - aligned to growth, cash, and valuation.
Why Ambitious Founders
Choose Break Past
Institutional-Grade Commercial Rigour
We bring investor-grade commercial discipline - typically reserved for $1B+ portfolios - into founder-led businesses, without the bureaucracy.What usually takes quarters, we compress into 4 decisive weeks.
Built for Founder Reality
Built for messy, fast-moving SMBs - imperfect data, real constraints, and decisions that can’t wait.We don’t hand you a template and wish you luck.We diagnose, design, and implement alongside you.
Profit Creation. Not Tax Optimisation
Accountants focus on compliance and minimising tax after the events.We focus on how more profit and cash can be generated - so growth decisions are deliberate, not reactive.
Ready to Reclaim Your Ghost Profit?
If you’re doing $3M-$20M in revenue, there’s a high chance six-figure profit already exists in your business - just not reaching the bank.The 4-Week Chaos-to-Clarity Sprint is a decisive reset.We identify the leaks, quantify them, install the commercial architecture, and return control of growth, cash, margins, and finally some time off to you.Not a course. Not a framework. Not coaching.We work with 2 businesses per month. This only works if you’re ready to implement.If this resonates, start with the 1-minute assessment below.
