More revenue. Same bank balance. Something's wrong.
Break Past helps founder-led businesses understand what actually drives profit across products, pricing, channels and costs - so you can see what is making money, what isn’t, and where the next profit opportunity sits.
Recent engagement: $1.4M in annualised profit uncovered in 4 weeks. Multi-location QSR, Sydney.
WHO THIS IS FOR
Built for businesses where
complexity has outgrown visibility.
• Revenue's growing. Margin isn't keeping up.
• You have plenty of data, but not enough commercial answers.
• You sell across multiple products, SKUs, channels or locations.
• Pricing, range, promotions and growth decisions are still partly based on gut feel.
• You know there is more profit in the business - you're just not sure where to find it.
Especially relevant for product-led businesses across consumer, e-commerce, retail, hospitality, CPG and other SKU-complex environments.
RECENT OUTCOME
$1.4M in annualised profit uncovered
in 4 weeks.
Multi-location food business. Sydney. $5M+ revenue.
— THE SITUATION
• Revenue was rising. New stores were opening. But the bank balance stayed flat.
• Plenty of data, but no clear view of unit economics by product, store or decision
— WHAT WE FOUND
Three structural problems:• Portfolio pricing gaps – inelastic high-volume items were underpriced, leaving margin on the table
• Labour inefficiency compounding as the business scaled – staffing wasn’t aligned to actual demand patterns
• Weak portfolio mix – low-demand, low-value SKUs were consuming labour and operational capacity without sufficient returnThe data existed. What was missing was the commercial picture.
— WHAT CHANGED
• Pricing corrected on inelastic SKUs, lifting margin without impacting volume
• Labour and production were redesigned around actual transaction patterns, low-value tail SKU removed
• Clear visibility into which products, stores and decisions were actually driving profit
— THE OUTCOME
$1.4M
Annualised profit recovered. Pricing correction + structural cost reset.
60%
Reduction in weekly labour waste. Workflow redesigned to match real demand.
~30%
Operating margin pathway. No new stores. No new marketing.
TWO WAYS TO START
Start with the numbers.
Go deeper only where the opportunity justifies it.
BEST PLACE TO START
Commercial Diagnostic
2 weeks · Fixed-fee diagnostic
What you walk away with:• Product / SKU / channel / location economics
• Contribution margin and cost-to-serve visibility
• Pricing and portfolio opportunity analysis
• Commercial sensitivities and breakeven thresholds
• Prioritised actions with estimated financial impact
Delivered as a clear commercial decision pack - not another model your team has to maintain.
DEEPER ENGAGEMENT
Chaos-to-Clarity Sprint
4 weeks · Deeper commercial reset
What you walk away with:• Portfolio & range optimisation
• Cost structure & operating reset
• Profit sensitivity across demand, pricing, and cost scenarios
• Integrated profit & cash scenarios
• Execution-ready 90-day commercial roadmap
You’ll know exactly what’s driving profit, what's being left on the table, what to do next - and what each decision is worth.
WHY BREAK PAST
Institutional rigour.
Built for founder reality.
Michael Jin, CPA spent 6+ years in large-scale FMCG commercial roles – owning P&Ls, pricing strategy, and portfolio performance across 11 markets.Break Past takes that same rigour into founder-led businesses: hands-on diagnosis that delivers commercial clarity and a clear action path – in weeks, not quarters.
Commercial,
Not Just Financial
We go below the P&L into the decisions creating it - products, pricing, mix, customers, channels, labour and operating choices.
Built for
Imperfect Data
You don't need an ERP or finance team. We work with POS, Ecom and operating data you already have and build the picture from there.
Decisions,
Not Dashboards
The output isn't fifty charts. It's a clear view of where value is being created, where it is being lost and what management should do next.
START HERE
You probably don't need another report.
You need to know what to do next.
If your business has grown more complex - more SKUs, more channels, more locations, more costs - but commercial visibility hasn't kept up, start with the Commercial Diagnostic.
In the first conversation, we'll work out whether there is likely to be a material opportunity worth investigating.✓ No long-term consulting commitment required upfront.✓ No perfect data or systems needed to get started.✓ Not a course. Not a PDF. Not coaching. A hands-on commercial intervention.
© 2026 Break Past Pty Ltd. All rights reserved.
PRIVACY POLICY
Last updated: 10 Apr 2026
Who we are
Break Past Pty Ltd (ABN 45 689 859 283) operates breakpast.com. We provide commercial strategy and profit clarity consulting services to founder-led businesses.
What information we collect
We collect information you provide directly when you submit an enquiry form, including your name, email address, phone number, company name, and any details you share about your business.We may also collect information automatically when you interact with our website or advertisements, including IP address, device information, pages visited, time on site, and referral source. This is collected via cookies, analytics tools (such as Google Analytics), and advertising platforms.
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© 2026 Break Past Pty Ltd. All rights reserved.